Mr. De Niro…You are selling an endangered species!

From our own little Nobu (paparazzi heaven) in my hometown of Malibu…….stars continue to eat an endangered species….I thought they were all so environmentally aware, OR  ? Come on shi-shi list get conscious here, the world is watching and cares!

Here is a portion of the article from 2008…Cassontrenor, Greenpeace blogger post…Have things changed?

The chain in question is Nobu, the fantastically successful joint venture of reknowned chef Nobu Matsuhisa, the Raging Bull himself Robert De Niro, and three other partners. Nobu is a sushi titan, with twenty-four locations in various chic neighboorhoods throughout many of the world’s most glamourous cities, not to mention a menu replete with dozens of price tags that would make the average recession-choked American both green with envy and red with rage.

Nobu is under siege from all sides for its continual disregard for the health of our planet.  The high-end chain sells a tremendous amount of bluefin tuna, much of which is critically endangered Northern bluefin (Thunnus thynnus) from the Atlantic OceThe majestic -- and critically endangered -- bluefin tuna.  Not and Mediterranean Sea.  Despite repeated warnings about the looming commercial extinction of this majestic fish from a vast international amalgamation of scientists, actors, conservation organizations, foodies, activists, bloggers, aquaria, filmmakers, politicians, and even a European Prince, Nobu resolutely presses forward, offering no comment and refusing to alter its menu in the slightest.  The restaurant’s response is akin to a tantrum-throwing child clapping his hands over his ears while stomping his feet, or perhaps to a yoked horse charging towards a cliff regardless of its own life or the lives of those in the stagecoach attached to it.  Nobu’s arrogant denial of the reality of our mutual challenge — the continual decline of the health of our oceans — is a serious problem.

But this is not about just one restaurant.  Nobu is a symbol; it represents the old guard of restauranteurs whose lofty perches often distance them from the plebian masses.  Moreover, Nobu is a rallying point — as an endangered species-slinging, celebrity-owned, stratospherically-priced haunt for the upper crust, it’s a perfect target for those who are itching for a greater level of corporate responsibility within the restaurant industry.

Nobu and Greenpeace have a history.  Greenpeace has already “outed” Nobu on their unsustainable practices (this interaction is featured in the forthcoming documentary The End of the Line, based on the excellent book by Charles Clover).  Nobu promised to label bluefin as an endangered species on all of their menus, but subsequently changed tactics and cut off communications.  The one menu that reflects any change whatsoever is at the London branch, which uses a microscopic footnote to indicate that bluefin is “environmentally challenged.”

This thunderous understatement aside, Nobu has done absolutely nothing to protect that very fish which has so heavily contributed to the jingling pockets of the restaurant’s owners.  Our oceans cannot endure this situation any longer.

Flash ahead…Jan. 2009 UPDATE!


Eating endangered bluefin tuna

In Conservation, Food, ToMl on January 29, 2009 at 3:43 am

A Michelin-starred restaurant chain part-owned by the actor Robert De Niro is serving endangered bluefin tuna at its London outlets without telling customers, DNA tests have shown.

Undercover investigators targeted the Nobu chain, which has 21 restaurants on four continents and is the haunt of celebrities such as Madonna, Kate Winslet and Leonardo DiCaprio. At three Nobu restaurants in London, investigators from the environmental group Greenpeace ordered tuna dishes described on the menu only by Japanese terms for the cut of the fish they were from. They asked staff to identify the tuna species used. Samples were later tested to determine the type. Dishes from all three were Atlantic Bluefin.


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